Help your customers talk about you1 min read
In reading the weekly news from the world of social media, along with those about the emergence of Facebook Stories in the mobile app (similar to the option in Instagram, users can now share photos and videos in compilations on top of the news feed), we came across an interesting analysis from socialmediaexaminer on a topic related to the retention of our current customers. Why is it important?
It's no secret that finding new customers can be key to our business, but some statistics make us especially wary of our existing ones. For example, according to Market Metrics, winning from a customer who has already interacted with our business is 60% to 70% easier than from a prospective one. Reaching a new customer can also be much more expensive for us, as advertising budgets are often involved.
Social media can be a successful tool in the battle to retain customers, as it is personal and provides detailed information about consumers. Here are a few social media tactics that can help you in your overall success efforts and in retaining your current customers.
Read the full article from your Business 2.0 here
