Repurpose your content ♻️ [Marketing Insights #33]

Repurpose your content ♻️ [Marketing Insights #33]1 min read

* This newsletter was sent on 18.07. Happy reading!

We already know that creating content is almost like going to the gym - we have to practice it to get better.

Today, however, we will talk about one of the challenges - the lack of ideas.

We've all fallen into that abyss (sometimes of despair) where we just can't imagine our next post.

However, the key is often right in front of you - just repurpose your successful content.

Go back 4-5-6 months, see what has already worked and act smart.

1️⃣ Change format (e.g. from text to video)
2️⃣ Develop the theme by adding more value
3️⃣ Simply oversold (very few people will remember it)

This is a technique that even the most experienced content creators use. Why don't you try it too?

Remember that post from 6 months ago that created a furore?

AI Tool of the Week
Free subtitles

While doing my usual research, I came across a tool that puts subtitles in videos, and for free.

Product is by Opus Pro (available from HERE) and the great thing is that you can choose the style of the subtitles and put emoji in them.

I can't promise how long it will be available in a free version, but so far the rating is well deserved 9/10.

Digital News
Instagram shared tips for Reels

Instagram shared a few tips for better Reels videos via the Professional Dashboard (see photo below).

Some of the interesting guidelines are:

  • Grabbing attention in the first 3 seconds
  • Reels from 30 to 60 sec perform best
  • Using popular hashtags
  • Shares have good weight
  • Create an average of 10 Reels per month

This is from me for today 🙏

See you soon!

Etienne

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Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).

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