Event: User Pathway Analysis (UPA)1 min read
Watch a free seminar on "Customer journey analysis in a digital environment - the path to loyalty", which will air on 22 May 2020 (Friday) from 19:00 with a speaker Etienne Yanev.
- What value does user journey mapping bring to your business?
- A specific technique for creating a user pathway map.
- How do you determine which functions in your business should be included in the process?
- What's next once you've created a user journey map?
- How do Google's theories of "Micromoments" and "ZMOT" (Zero Moment of Truth) impact the consumer journey?
- An example of creating and using a user pathway map.
RECORDING of the event: HERE (registration required)
Facebook Event: HERE
