Artificial intelligence (AI) is becoming a key technology that is transforming everyday life and business. From chatbots that understand and respond to complex queries, to apps that generate content and analyse data, AI is demonstrating its ability to solve tasks that until recently were only possible for humans. This article looks at what AI is, how it works, and how it is being used...
Read more
This newsletter was sent on 29.12. Happy reading! In the last days of this year, it's time for predictions. The future of social media marketing in 2025? Let's guess. Here's what I think will be worth paying attention to in the new 365 days, and I haven't ranked in order of importance: 1 - People-generated content- back...
Read more
The ways we search for information online are changing, they are evolving. This is a natural process, but some recent events have raised serious questions for Google. The Wall Street Journal talks about them in their article "Google is for Seniors. It's a Problem for Google." Here are the findings in summary, along with my comments. (TLDR) ↳ When...
Read more
This newsletter was sent on 18.09. Happy reading! The first step in social networks is the most difficult. Then often come the doubts. It's human. Unfortunately or not, we are (over)thinking creatures. I'll tell you, though, how I dealt with...
Read more
This newsletter was sent on 06.09. Happy reading! Happy Unification Day! In the spirit of the holiday, I refer you to the "game" on social media. It's often a matter of... connection. Or in other words:↳ The people with causes you give a "like" to when no one does↳ The Bulgarian businesses you shop from and promote↳ Your online community with whom you always exchange...
Read more
This newsletter was sent on 28.08. Happy reading! Social networks are often a numbers game. We keep track of number of likes, number of new followers, etc. But sometimes less is more. I understand it's counterintuitive, but let me put it this way. There will always be people who... 1️⃣ They unfollow with no apparent причина2️⃣ Are too critical (and maybe even...
Read more
Ideal for social content creators Want to get better at ChatGPT? 🥷 Here are some important steps: ↳ Assign a role to ChatGPT.↳ Be specific in your requests.↳ Provide context for your chat business.↳ Understand that different GPT models have specific skills.↳ Experiment with alternatives like Copilot and Gemini for optimal results. ♻️ Re...
Read more
This newsletter was sent on 13.08. Happy reading! I often hear from colleagues who are starting a personal brand, "I don't know which topics I should choose to talk about." The problem comes when the topics in the repertoire are more than 2-3 or even 5 (and up). However, you and I both know that attention spans on social media are limited (yes, those 3...
Read more
