How to build your personal professional brand (podcast)1 min read
Personal Branding. A marketing asset with an increasingly important role to play in a world where trust comes first. We trust individuals, read opinions and inform our decisions.
But what does personal branding mean for us professionals?
In a nutshell, it's everything Google knows about us and then the way we manage that information. If someone searched our name on the internet, would they agree to do business with us? To employ us? To invite us to their event?
The good news for any startup business is that building personal branding can be a winning strategy. Yes, the name is likely to be ahead of that of the company, but it is likely to bring in profits.
That's why Viktor Bistrev and I made a new episode of the BNR digital podcast. This time the topic is - how to build a personal professional brandfor which I often speak to my audiences.
You'll find out what the beginning steps are, enjoy listening!
You can also listen from HERE 😉
Etienne Yanev
Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).