No shame in repeating 😉 [Marketing Insights #35]

No shame in repeating 😉 [Marketing Insights #35]2 min read

* This newsletter was sent on 01.08. Happy reading!

"Every miracle in three days." You know the phrase, right? That would be a positive for social media, but it's - every miracle in 24 hours.

Competition on the internet is growing every day.

So why do we think that once we share something about ourselves, everyone will remember it?

The sad reality is different, so don't bother reminding yourself:

↳ Your "WHY" to be there
↳ The expertise you help with
↳ The initiatives you take

When it's measured, repetition = reminder.

On that note, here's news I'm sharing with you for the first time:

↳ In September, we are launching networking events specifically for marketers, the goal will be one - sharing and exchanging knowledge.
↳ I'm working on a comprehensive personal branding program that will help you tackle barriers and build an online presence.

I'll tell you about both (reminder) soon! 

AI Tool of the Week
TinyWow - 1 website with dozens of apps 

I come across this website often on the web and I have to say it has some good applications: a converter between formats, AI for photos and video, and my favorite - an AI writer for scripts, paragraphs, etc.

It would be hard to list everything because according to the website there are over 200 features. My estimate is 6.5/10because everything is free, but you have to decide if the quality will work for you.

Digital News
TikTok adds timbres for videos

It may sound strange, but those who upload to TikTok know - until recently you couldn't put thumbnail covers on videos. The option was for a sticker with a caption. Now, as you can see from the picture, you will be able to upload from your phone (similar to Instagram).

This is good news, since we know that a good cover can increase the click-through rate on videos probably at least tenfold.

This is from me for today 

See you soon!

Etienne

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Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).

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