The Power of Stories [Marketing Insights #31]

The Power of Stories [Marketing Insights #31]2 min read

* This newsletter was sent on 03.07. Happy reading!

This week I remind you of the power of stories. And I'm not just talking about Disney here, but much of the successful content online.

Why are the stories so successful - because of the emotion.

We often forget that our work creates emotions, we can even help someone take an important action.

Here comes our role - are we creating a story around our company or personal brand? And if not - why not?

I know, the most common roadblocks are "I'm not interesting" or "nothing to say". But trust me, your experience is invaluable to others

People want to know not only about your successes, but also your failures. It will make them better. It will create emotion.

Remember: Authenticity attracts. Vulnerability connects.

Grab the pen and write! 😉

P.S. For inspiration, I recommend Donald Miller's The Storybrand Model, a great guide to compelling storytelling.

AI Tool of the Week
Veed IO - easy video processing

AI has made huge strides in text and image processing, but it's not lagging behind in the video part either.

Veed IO is software that does several useful things:
✅ Cuts out "blank spaces" - when we say "um" and "am"
✅ Enhances sound, centers the eyes gaze, etc.
✅ Can add subtitles 

Seems like a unified tool for those who frequently work with and process video format.

There are downsides though - it looks more expensive than usual. Its starter plan starts at 22$/month, but it has a lot of features.

Therefore my assessment is 7/10.

Digital News
Will write "AI Info" in our content

Instagram has introduced a "Made with AI" tag for posts created using artificial intelligence. This has caused discontent due to inaccurate tagging by the algorithm.

After influencers expressed concerns about trust among their followers, Instagram changed the "AI Info" label to neutrality.

Social networks are expected to continue to flag AI content.

This is from me for today 🙏

See you soon!

Etienne

Subscribe to the marketing newsletter!

Become part of 5000+ people getting actionable marketing strategies, AI apps, events and courses.



Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).

Useful links