Don't Plagiarize 🫵 [Marketing Insights #34]2 min read
* This newsletter was sent on 24.07. Happy reading!
I know the title of this email may have startled you, but don't worry - I'm not here to accuse you of anything.
In fact, I want to share with you a strategy you might not expect.
Here's the secret: Inspiration is sometimes in the content of others.
And no, I'm not talking about plagiarism.
Here's what I mean:
1️⃣ Create a list of the top 5 content creators that are close to your idea and mindset.
2️⃣ Take a look at their most successful posts and answer: what are the ingredients that make them successful? What are the messages?
3️⃣ Recreate content in your own way by adding your perspective or personal element.
This is a strategy that even the most experienced social networkers use.
It might be hard at first, but give it a try. That way you will always have ideas.
AI Tool of the Week
Creating a Voyageover from Text
Have you ever had to record your voice to then include in a video?
Well, now it's even easier with the help of Elevenlabs.
All you have to do is type the text for the AI to read. You can even choose the character to do it (voice of a reporter, news anchor, etc.)
And it works in Bulgarian!
My estimate would be quite high, as the free version of the app is very generous, but if you use daily, you may need to purchase a full plan - 9/10.
Digital News
Participation in the podcast "The way to the sun"
I recently had the pleasure of participating in my good friend Martin Petrov's podcast. We usually have a synergy on air and I think we succeeded this time as well.
Within 1 hour and 17 minutes we managed to cover topics such as content creation, social media success, personal branding, artificial intelligence and of course, my journey as an entrepreneur.
Watch from HERE.
This is from me for today 🙏
See you soon!
Etienne
