Not Everyone Will Follow You 🤷♂️ [Marketing Insights #38]2 min read
This newsletter was sent on 28.08. Happy reading!
Social networks are often a numbers game.
We monitor the number of likes, number of new followers, etc.
But sometimes less is more.
I get it, it's counterintuitive, but let me put it this way.
There will always be people who...
1️⃣ They track for no apparent reason
2️⃣ Are too critical (and maybe even "haters")
And that's normal, it's part of the game, even if sometimes we don't want to.
Building an audience is a complex process of addition and subtraction. It's how the world works, and it's how social media works.
Accept that the people in the charts above are helping you be closer to those who are there for you, for your content, for your inspiration.
Because what you do matters and will attract the right people. Boldly forward! 💜
AI Tool of the Week
Avoid repetition in your texts
This week's app may not be revolutionary, but it will certainly improve the quality of your texts - helping you avoid tedious repetition.
When you paste text into Duplicate Word, the program will instantly highlight words that occur 2, 3 or more times. Your job is to replace them with synonyms where you see fit.
The rating is high because the resource is completely free and useful, but has no other features - 9/10.
Digital News
Storytelling in marketing (FB Live)
Unfortunately, we are at the end of summer, but this marks the beginning of the return to online and offline events.
On Thursday, we'll be doing a Facebook Live where we'll talk about storytelling, marketing, and the upcoming Content Marketing course at Softuni Digital.
I think it would be a good occasion to meet virtually and exchange ideas, and to tell you about some of the plans that are coming up.
Sign up by HERE.
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🎤 Looking for training for your team or a prepared speaker - HERE
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This is from me for today 🙏
See you soon!
Etienne
