WOW! I moderated a presentation by Ruth Stevens - my 3 conclusions (and RECORD)

This week got off to an exciting start when Ruth Stevens, an American author in the B2B marketing field, landed in Bulgaria to instantly head over to Launchee and give a presentation on - How to build a brilliant marketing plan.

The event was organized by ABLE, in partnership with the America for Bulgaria Foundation, and I had the honor to moderate the meeting and to be able to ask Ruth some interesting questions.

Well, I have to admit that I had started to forget the thrill of the live meetings, but I made sure that the emotion is unparalleled, especially when the topic is marketing.

I will immediately delight you that at the end of this blog you will find a full recording of Ruth's presentation, I recommend it to anyone who wants to understand the key ingredients in a marketing plan and steps on how to differentiate yourself from your competition.

Before that, I present to you my TOP 3 favorite highlights from what Ruth shared with us.

✔️ Focus on the customer - Ruth mentioned this at least 10 times for a reason. We now have many platforms that tell us more about our audience's behaviour (via IP for example) and marketing research prices are becoming more affordable, so we have no excuse.

✔️ No one likes filling out personal data on lead-gen forms, so help users do it by providing really useful information.

✔️ The most valuable marketing skill, according to Ruth, is data analytics.

In this slide you will see some of the themes that Ruth brings together in marketing planning.

And here's the promised link, enjoy! - CUC (attention - it is in English)

If you would like to include me in your marketing event, you can learn how from HERE.