Top 10 predictions for marketing in 2025! 🎯2 min read
This newsletter was sent on 29.12. Happy reading!
In the last days of this year, it's time for predictions. The future of social media marketing in 2025? Let's guess.
Here's what I think will be important to pay attention to in the new 365 days, and I haven't ranked them in order of importance:
1 - Human-generated content– Contrary to expectations, due to the many AI publications, we will soon be looking for "made by human", with some businesses sure to enshrine it in their philosophy.
2 - Authenticity is gold - Gen-Z's core value, the human will be stronger than the "perfect and set".
3 - Personal brands will be a source of trust - due to the many uncertain information, experts (I include micro and nano influencers in this) will be sought for their opinion when making a purchase.
I'm taking this opportunity to reveal that in the early weeks of 2025, I will be publishing a comprehensive personal branding program that will be geared towards content creators and entrepreneurs.
4 - AI at all levels - despite the previous three, AI will gain momentum, with big leaps in "text-to-video" technologies expected.
5 - Quality > quantity - I can't stress any more here, but we should now be "firing our best rounds" instead of trying to cover X number of posts per week.
6 - Micro Communities of Interest - in continuation of the above, to avoid unnecessary noise, users would look for communities where they could get quality content, and they would even pay for it.
7 - The video keeps working - it would not be redundant to say that in 2025, short-form content (TikTok type) will be adequate. After all, LinkedIn is headed in that direction too.
8 - AI improvements in ads - at Meta are actively introducing and promoting AI settings in ads, with the time likely coming soon to displace "manual" settings entirely.
9 - More live streaming and online shopping - We see it in TikTok, where live broadcasts, along with online shopping in general, have huge potential. Yet few in Bulgaria are taking advantage.
10 - AI chatbots for customer service - creating them is becoming more and more accessible, now with ChatGPT. You can upload information about your business, FAQ, and the chatbot can respond through the site.
What would you add to this list?
This is from me for this year.
Thank you for being with us and see you soon!
