Turn fantasies into reality!1 min read
Having realised that 87% of marketers are using video content for their digital strategies, it's logical to ask how to stand out on the web and reach a larger audience. Even more so when it's known that video content can be an effective tactic to increase brand awareness due to its viral properties. To that end, we'll introduce you to the ideas of New York-based viral marketing agency Thinkmodo to the online publication Entrepreneur. A video in which they make fun of a popular horror movie was viewed over 250 million times on Facebook within 48 hours.
Turn fantasies into reality!
Being a "100% original" can be difficult. In fact, it can be the hardest part about creating something that people will want to watch and share with everyone they know. "Visualizing what can't happen in real life, but can happen in a video, is the thing that's gripping and satisfying to watch," says James Pursley. One relatively easy suggestion, according to Pursley, is to "observe people's behavior on the streets in different situations and think about how we can turn that into a video idea."
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