Here's what annoys your LinkedIn followers the most3 min read
LinkedIn has become a great place to create business, but is there anything that can really annoy and repel your followers?
Social Media Today asked this question directly to their readers and the results (from 2 similar surveys) point to a clear favorite.
It seems that at least 30% people don't want to receive unsolicited messages.
The medium explains that these are those presentations of products and services that are sent to us on private messages, often by people we have just added (or want to add).
This news should not surprise us. Just because Bill Gates is a click away on LinkedIn doesn't mean he's there to hear our "irresistible offer".
Rather, the platform would help us in creating relationships, an emotional connection with our partners and customers who... would ever want to hear about our business.
And while I've prepared a number of effective content creation tactics in my upcoming debut book, Digital Marketing Compass (you can read 2 chapters for free now!), in this article I will open the door to another recommendation to improve the "annoying messages" in question, if you have not yet decided to give them up.
And if creating quality content is my best advice for LinkedIn success, I'm willing to share one more recommendation for improving the "annoying messages" in question if you haven't decided to give them up yet.
The formula for "what + for whom + added value". It can serve you in creating a better first impression with your new social followers.
С What exactly are you dealing with? For example, it could be digital marketing, real estate, sports or something else. It should be clear from the first lines, otherwise you risk losing attention.
For whom are your products/services? Do you serve a specific industry, do you have experience in it? Show that you know the market.
And finally comes the turn of added value. In short - what sets you apart from the competition? Why you? Typically any manager would be interested in ways to win time, reduce costs and/or increase business. And now I should give you the pro-hack!
PRO advice - Visit the user's page and get to know their interests, then prepare a super personalized offer (by going a few steps further). For example, if you think he needs a video shooting service, then show your portfolio with similar clients, think of an innovative format for his benefit, even prepare a sample script for a video that is created specifically for the user.
Here is a possible example:
"I'm involved in making client videos, I have a huge amount of experience in the B2B sphere and I'll save you time because I manage the whole process - from interviewing clients to creating the final video product."
I hope you enjoyed the topic of this week's article. The formula will not guarantee you magical success. It's even more likely that consumers will continue to ignore your "irresistible offers." But with more attention to detail, your chances of success can increase.
Etienne Yanev
Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).