Did you know this easy audience analysis tool?2 min read
Occasionally, I'll introduce you to some of my favorite marketing tools. Today is just such a day. In the next few lines, you'll learn how to choose topics for your content and what users ask Google most often, easily and in just a few clicks.
Introducing the Answer The Public online platform (www.answerthepublic.com) It lets you set topics in the form of keywords and understand exactly what questions people on the internet are searching for.
For example, I'll keyword "marketing" and in the results, in a very visual way, you'll see the continuation of questions like "what", "how", "where", "when", etc.
In this case, I see that people have asked questions like "are marketing and sales the same?", "will marketing positions be automated?", "which marketing is best?"
How to use the results in Answer The Public❓
1️⃣ Definitely the first and most important thing is to understand what the audience is excited about. The good news is that we can choose results by region (there is also Bulgaria!) and by language (unfortunately Bulgarian is not present). For example, if we're fitness instructors, we can type in "workout" and see exactly how people are working out during a pandemic.
2️⃣ And even more useful, all of these results are great ideas for topics for your blog, newsletter and social channels. From the graphic above, I can immediately grab the topic "Why Marketing Research is Important?" and write some useful material.
Important - the platform only allows a few free searches per day, otherwise you will have to pay for the full version.
Was it interesting?
For more news, join our closed FB group for digital entrepreneurs - HERE
If you would like to get involved in your marketing event, check out this page - HERE
Etienne Yanev
Etienne Yanev is a digital marketer with over 12 years of experience, including working on projects for a number of startups and B2B companies. He has taught in Softuni Digital's core program as well as at the largest student entrepreneurship campus in the world - RANEPA International. He is the author of the Facebook learning community - "Digital Marketing for Entrepreneurs". He is also part of the Association of Bulgarian Leaders and Entrepreneurs (ABLE).