1
Channel strategy
Which channel for which audience and which goal.
Training in
social
media
for teams
Corporate training for the teams that run the company's social media channels. We work on your actual profiles, your data, and your content calendar. The goal is for the team to leave with a working process, not general guidelines.
Who it's for
Who the
training is for
- Marketing teams that manage their channels in-house
- Companies where social media is run by one person on top of their other tasks
- Teams working with an agency who want to evaluate its work
The program
Topics
we cover
2
Content
Formats, cadence, and production without burnout.
3
Planning
How to build a calendar the team actually follows.
4
Social media advertising
Basics and the most common ways to waste money.
5
Analytics
Which metrics actually mean something.
6
Artificial intelligence in content production
Where it actually speeds up the work.
How it works
How the
training works
Before the training, I review your current channels and identify the specific places where there's a gap between effort and results. The review is part of the training, not a separate service.
Formats
Formats
of the training
-
One day
-
Two days
Questions
Frequently asked
questions
Does training make sense if we work with an agency?
Yes, and it's one of the most common cases. A team that understands what the agency is doing asks better questions, gives clearer briefs, and evaluates results by the right metrics. The training doesn't replace the agency — it makes working together cheaper and more accurate.
Which platforms does the training cover?
LinkedIn, Instagram, Facebook, TikTok, and YouTube, with emphasis on the ones that matter for your industry. The choice is made after reviewing your current channels, so no time is wasted on platforms that don't drive results for your business.
Let's talk about your team
Briefly describe your team, your channels, and what you'd like to change. I'll get back to you with the most sensible next step.