Marketing
Content creation, campaign planning, agency briefs, competitor analysis, adapting content across channels, generating images and video.
Corporate AI training is a hands-on session where your team learns to use artificial intelligence in their actual work. Over one or two days, participants build their own prompts and workflows around their own documents, tasks, and processes. After the training, the team can keep working independently, without relying on an outside vendor or a specific platform.
Why it doesn't work
The problem, we actually solve
The reason is almost never the tool. The reason is that no one has sat down with people and worked through their specific tasks. General training shows what ChatGPT can do. It doesn't show a marketer exactly how to write a brief for an agency, an accountant how to process 200 invoices, or a salesperson how to put together a proposal for a specific client.
That step is missing, and without it, nothing changes.
The program
By department
The program is built after the audit. Below are the topics most commonly requested by each department.
Tools
The training isn't tied to one platform. We work with whatever tools the company already uses, or whichever ones make sense to switch to.
One day
The standard one-day format is five clock hours, with breaks.
Where AI actually helps and where it doesn't. How to recognize a task that's a good fit for AI.
Working with prompts. Each participant builds their own around real tasks from their job.
Working with the company's documents and data.
Role-specific case studies. The group splits up by department. Building internal rules: what's allowed, what isn't, and how results get checked.
Formats
Right for a team starting from zero, or when the goal is a shared vocabulary within one department.
The two days are spread apart, leaving time to put things into practice in between. Day two starts with a review of what worked and what got stuck.
Audit, role-based training, follow-up, and measurement. Right for companies that want to see numbers, not impressions.
Honestly
The goal is measurable change in day-to-day work, not satisfaction with the event itself. That's why, before the training, we measure how long a few chosen tasks take, and measure them again at the follow-up session.
It's also not a fit for teams sent to training with no clear reason, just because the topic is trending. In those cases, the outcome is predictable regardless of how good the training itself is.
Next step
Briefly describe your team, your processes, and what you'd like to change. I'll get back to you with the most sensible next step.
Corporate AI training is a hands-on session for one company’s team, where participants learn to apply artificial intelligence to their actual work. Unlike generic online courses, the program is built after an audit of the company’s real processes, and the work happens on its own documents and tasks.
Most often one or two days, five clock hours each. The two-day format is split apart, leaving time between sessions to put things into practice. The rollout program runs over several weeks and includes an audit, training, and follow-up.
No. The training starts from the basics and adapts to the group’s level, which is established through a questionnaire before the session. In mixed groups, the hands-on portion splits up so more advanced participants get value too.
ChatGPT, Claude, Gemini, and Microsoft Copilot, along with tools for presentations, images, and data analysis. The choice depends on what the company already uses. The training isn’t tied to one platform and doesn’t require buying specific software.
They’re not required. Much of the hands-on work can be done with the free versions. For companies that already have corporate licenses, we work directly with those, since the results are then immediately usable.
That’s part of the program. In the training’s final section, the team builds internal rules: what data can and can’t be entered, which tools are approved, and how results get checked before use. We also cover the difference between consumer and business versions of the tools when it comes to data handling.
Yes, and that’s the most common case. Training for a single department is more effective, since everyone in the room has similar tasks and the hands-on portion stays focused. With several departments, the groups split up.
Yes, anywhere in the country. For training outside Sofia, travel and accommodation are covered by the client. The online format is an alternative with no extra costs.