Leadership teams who need a public voice in their industry
Personal branding training
Corporate training for the people who represent the company to the outside world: executives, experts, salespeople, and recruiters. Each of them has a professional profile that clients, partners, and candidates see before they ever see the company's website. The training turns those profiles from a formality into a real channel.
Why
Why this is the company's job,
Content posted by a person reaches significantly more people than the same content posted from a company page. Candidates check the profile of their future manager. Clients check the profile of the person they'll be working with before the meeting.
Companies that work on this deliberately
get cheaper access to an audience, easier hiring, and a shorter path to trust in sales.
Companies that don't
leave it up to chance.
Who it's for
Who the
Experts and specialists whose opinion is part of the product: consultants, engineers, doctors, lawyers
Sales teams who sell through relationships
Recruiters who attract candidates through their own profile
The program
Topics
Positioning
What you want to be known for, and what you want people to associate with you.
Your LinkedIn profile
What actually gets read, and what gets skipped.
Message and topics
How to arrive at three topics you can speak about at length.
Content without it eating your whole schedule
Formats and a rhythm that actually work.
Artificial intelligence in content preparation
And where it shows that the text isn't really yours.
Boundaries
What gets published as yourself, and what as a representative of the company.
Formats
Formats
1
One day
Up to 20 participants
2
Two days
Up to 20 participants · With individual work on each profile.
3
Working session for the leadership team only
Smaller group · Goes deeper.
4
Talk at a corporate event
45 to 90 minutes
Questions
Frequently asked
questions
What's the benefit to the company from employees' personal brands?
Content from a personal profile reaches more people than the same content from a company page, and trust in a person runs higher than trust in a brand. The practical results are cheaper access to an audience, easier candidate screening, and a shorter path to trust in sales.
Doesn't the company take a risk if employees become recognizable?
A recognizable employee is only a risk if the company has no clear rules and no reason for them to stay. That's why the training includes a section on the boundaries between personal and company messaging. In practice, companies that support their team's public presence retain people longer, not less.
Does this work outside LinkedIn?
Yes. LinkedIn is the main channel for professional visibility in Bulgaria, but the principles carry over to conference talks, podcasts, professional communities, and internal communication. The training works with whichever channel makes sense for your industry.