Gaming – my gate to the world of technologies and digital marketing

I was one of those kids who spent many hours in the computer room or at home with the video console. I also found many followers we had fun with or more often have been competing with, but I’ve always found more in video games – they have been a gateway to the future for me. I loved the social side of this type of entertainment, even when it was online, because I could see people with common interests coming together and interacting, just like in a global social network.

It is no accident that after I discovered my passion about football, I started playing mostly football games. On a nice spring day I heard on the radio about a tournament of my favorite game – Pro Evolution Soccer. The rest is history. A year later, I was the Republican discipline champion and represented Bulgaria at the ESWC World Finals in Paris. And shortly thereafter, we organized dozens of tournaments across the country and ignited the passion of many children with the magic of a new phenomenon – e-sports. Everything people say about it is true – it taught us strategic thinking and quick reflexes, but above all, prepared us for the world of technology.


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Career in TV hosting and media

A little later in my career, thanks to the gaming, I discovered another passion about media. Together with colleagues, we created the first web portal for fans of the Pro Evolution Soccer game, where we practiced our editorial skills and some of the basic rules in online communication. Not long after, we tried another project – an online media that brought together a number of youth interests such as sports, music and movies. We had a team of 10 people who voluntarily participated and dreamed one day that this media would become one of the biggest in Bulgaria.

To date, gaming continues to carry a lot of emotions and draw me into interesting projects. These are gaming events that delight thousands of people in the country and that I participate in mainly as a presenter. Some of them even saw the light of day on television. Others in which I had the honor of participating in one form or another filled the halls at the National Palace of Culture. If you still think gaming is a waste of time, hope I can encourage you just a bit. Globally, gaming events fill stadiums, with the largest tournament prize pool amounting to over $ 30 million.

A look at Digital Marketing

The passion for digital marketing seemed to come naturally, thanks to my knowledge of online communication and a look at technology. I felt that I was privileged to understand why social media is so important and how it gets into our daily lives, even when some colleagues still did not appreciate its importance. Today, it is unthinkable to start a business without paying close attention to our online reputation, so I actively try to spread my knowledge through trainings, articles and here in our new blog.

In my career, I have worked in agencies, internal departments of Bulgarian businesses, and at the moment I am part of a large technology company with over 120,000 employees worldwide, where I take care of a program supporting online brand ambassadors. I am part of a Forbes Digital 100 Company`s Talent Program. I have graduated in Public Relations at the University of Sofia and Digital Marketing at Sheffield University, with additional specialization at Cambridge University. I am actively involved in team sales training around the globe, where I introduce into the basics of digital marketing and communication.

Pass the knowledge on

In 2016 I became a moderator of the largest student campus for entrepreneurship in the world – RANEPA International. Within the event, I prepare groups of students in various trainings and workshops for presentation skills, as well as in the development of a final business project that they present to an expert jury. I had the pleasure of giving a presentation at one of the largest technology centers in Russia – Inopolis, right after the speech of the President of Tatarstan. In 2018, my teams won the grand jury award, and in 2019 we repeated the exercise, but this time I was in the position of one of the Campus teachers.

Since 2019 I teach at the Russian Presidential Academy to Marketing Students in Moscow, and participate in their annual marketing and technology conferences. I have also presented to colleagues in India, Germany, Cyprus and UK. I am also developing an online personal branding course that has been attended by over 2000 students. One of the most interesting projects I have participated in is my work on the first seminar in Europe with the participation of US entrepreneur and millionaire Grant Cardone.

Where you can also see me

If you are a football fan, it is very possible to meet each other on the small screen from the studios of the most popular football championships – La Liga, Serie A or Premier League. I support my favorite teams, but also trying to give value to the viewers through my comments and analyzes that often link to my knowledge in the world of virtual football. This is my way of expressing love for sports.

Favorite motto: “Be the change you want to see in the world”! – Mahatma Gandhi