Gaming – my gate to the world of technologies and digital marketing

I was one of those kids who has spent many hours in the computer room or at home with the video console. I found many followers we had fun with or more often have been competing with, but I’ve always seen more in video games – they have been my personal gateway to the future. I loved the social side of this type of entertainment, even when it was online, because I could see people with common interests coming together and interacting, just like in a global social network.

It is no accident that after I discovered my passion about football, I started playing football games mostly. On a nice spring day I heard on the radio about a tournament of my favorite game – Pro Evolution Soccer. The rest is history. A year later, I was the Republican discipline champion and represented Bulgaria at the ESWC World Finals in Paris. And shortly thereafter, we organized dozens of tournaments across the country and ignited the passion of many children with the magic of a new phenomenon – e-sports. Everything people say about it is true – it taught us strategic thinking and quick reflexes, but above all, prepared us for the world of technology.


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Career in TV hosting and media

A little later in my career, thanks to the gaming, I discovered my other passion – media. Together with colleagues, we created the first web portal for fans of Pro Evolution Soccer, where we practiced our editorial skills and some of the basic rules in online communication. Shortly after we tried with one more project – an online media that brought together a number of youth interests such as sports, music and cinema. We had a team of 10 people who volunteered and dreamed one day that this media would become one of the biggest in Bulgaria.

To date, gaming continues to bring me lots of emotions and put myself involved in various interesting projects. I have been part of the organizing team of many gaming events that brought together thousands of people. One of the notable projects was a TV live show about e-sports and gaming. If you still think gaming is a waste of time, hope I encouraged you just a bit. Globally, gaming events fill stadiums, with the largest tournament prize pool amounting to over $ 30 million.

A look at Digital Marketing

The passion for digital marketing seemed to have come naturally, thanks to my knowledge in online communication and technologies. I was privileged to know why social media has been so important and how it gets into our daily lives, even when some colleagues still haven’t recognized it’s significance. Today, it is unthinkable to start a business without paying close attention to our online reputation, so I actively try to spread my knowledge through trainings, articles and here in our new blog.

In my career, I have worked in agencies, internal departments of Bulgarian businesses, and at the moment I am part of a large technology company with over 120,000 employees worldwide, where I take care of a program supporting online brand ambassadors. I am part of a Forbes Digital 100 Company`s Talent Program. I have graduated in Public Relations at the University of Sofia and Digital Marketing at Sheffield University, with additional specialization at Cambridge University. I am actively involved in team sales training around the globe, where I introduce into the basics of digital marketing and communication.

Pass the knowledge on

In 2016 I became a moderator of the largest student campus for entrepreneurship in the world – RANEPA International. Within the event, I have been preparing groups of students for various trainings and workshops about presentation skills, as well as for the development of a final business project that they present to an expert jury. I had the pleasure of giving a presentation at one of the largest technology centers in Russia – Inopolis, right after the speech of the President of Tatarstan. In 2018, my teams won the grand jury award, and in 2019 we repeated this exercise, but this time I was in the position of one of the Campus teachers.

Since 2019 I have been teaching at the Russian Presidential Academy to Marketing Students in Moscow, and have been participating in their annual marketing and technology conferences. I have also presented to colleagues in India, Germany, Cyprus and UK. I am also developing an online personal branding course that has been attended by over 2000 students. One of the most interesting projects I have participated in is my work on the first seminar in Europe with the participation of US entrepreneur and millionaire Grant Cardone.

Where you can also see me

If you are a football fan, it is very possible to meet each other on the TV screen from the most popular football championships – La Liga, Serie A or Premier League. I support my favorite teams, but also trying to give value to the viewers through my comments and analysis that often link to my knowledge in the world of virtual football. This is my way of expressing love about sports.

Favorite motto: “Be the change you want to see in the world”! – Mahatma Gandhi